marketing simulation

I just spent the last two days and the previous weekend doing a marketing simulation class. Translation for those of you not familiar with Wharton lingo: a class that is completely based on running a mock company through an online simulation program. Since this was a marketing class we had to make decisions on which customers to target, how much to spend on advertising and r&d, how much to spend on different marketing channels and so forth. Despite the fact that we were given few resources - every team had a different budget and different information on competitors, we did alright. I worked with a new team of people - we were randomly assigned and overall a success. In my opinion, I'd rather try and learn through doing rather than sit through a semester of marketing lectures and write a twenty page paper. One class finished!